Boldplay announce new strategic partnership with Lottoland

BOLDPLAY has reached an agreement with Gibraltar-based operator, Lottoland, to share its growing portfolio of casino content on the platform.

Under the terms of the new deal, Lottoland’s 17+ million-strong international customer base will be given access to Boldplay’s rich and varied catalogue of nearly 100 top titles, including recently released hits such as the Cyberpunk-themed Cyborg City and the exciting dual reel title, Warriors & Warlocks.

Billed by both companies as a strategic partnership, the arrangement will see Boldplay undertake a direct integration with the Lottoland platform, significantly increasing the company’s exposure in the 15 global markets where Lottoland is currently operational.

Although best-known for providing customers with multiple lotto games from around the world, Lottoland has been steadily increasing its product line-up over the past few years by branching out into sportsbook, bingo and casino, with the new partnership deal set to provide a major boost to the latter.

With Boldplay offering everything from state-of-the-art video slots to table games, virtual scratch cards and bingo and keno releases, the integration will significantly expand the range of top tier casino titles available at Lottoland while also helping to introduce the Boldplay brand to an all-new customer base.

As such, Lottoland players will now be given their first taste of the unique range of features that are available across all Boldplay slots – including the company’s signature Boldplay Spins – as well as a comprehensive selection of in-house jackpots that they won’t be able to find with any other provider.

Naturally, the new collaboration is considered to be an important step forward in the ongoing growth and development of the two companies; and both parties are already looking forward to what promises to be a long and successful partnership with considerable commercial benefits for both sides.

“We’re delighted to be teaming up with a platform of the stature of Lottoland for a new strategic partnership that will allow us to distribute our premium range of casino content to customers in a number of key markets,” said Boldplay CEO Valli Fragoso. “With Lottoland currently servicing over 17 million players, we’re looking forward to sharing our products with this wide new audience and believe the deal will confirm our status as one the industry’s most sought-after software providers while also cementing Lottoland’s position as a top tier operator.”

Lottoland Group CEO Nigel Birrell added: “Giving our 17+ million customers access to new and exciting content is key to driving our business forward and attracting new players. We are pleased to be working with Boldplay and look forward to getting their range of games live on our site.”