Boom Entertainment expands into New Jersey with Rush Street Interactive’s BetRivers

Goose the Gold and Lucky Money Tree First in New Jersey and now live on BetRivers, with Money Mansion and 0ther games to launch later this year

BOOM ENTERTAINMENT announced today the expansion into New Jersey of its existing online casino partnership with BetRivers, the online casino and sportsbook operated by Rush Street Interactive.

The company has released two strong-performing games, Goose the Gold and Lucky Money Tree, both now available for play at BetRivers Online Casino in New Jersey. BetRivers players will be the first to have the opportunity to play Boom games in the Garden State.

“We’re very excited to bring our innovative, mobile-designed online casino games to BetRivers in the state that started it all,” said Boom Entertainment general manager of casino content Phil Welty. “Rush Street Interactive has been a fantastic partner for us. They’ve fully supported our vision to innovate gameplay while providing an intuitive user experience.”

RSI CEO Richard Schwartz commented: We’ve been very pleased with the success of Boom’s games at BetRivers in other states. They’ve designed innovative games that match the preferences players tell us they want and will differentiate the BetRivers brand even more in the robust and very competitive New Jersey market.”

Boom and Rush Street have planned additional game launches for later this summer. Boom’s RSI-exclusive Money Mansion, which has proven extremely popular elsewhere in the US, is already in the release queue. Players can expect a steady flow of similar game launches throughout the year.

“These aren’t the same old games you’ve seen in casinos for the last twenty years,” added Welty. “We’ve designed these games from the ground up to fully maximize the capabilities of the current generation of smart devices and to bring a fresh, fun casino gaming experience to today’s players.”

Outside of New Jersey, Boom is licensed as an online casino game supplier in Michigan, Ontario, and West Virginia, and holds an interim authorization in Pennsylvania.

The company is now accelerating the process of further integrating its titles with additional operators and securing additional licenses in order to maximize its reach to players who crave Boom’s brand of groundbreaking, unparalleled gaming.