iSoftBet goes live with Eyas Gaming
IGT-owned ISOFTBET has established a partnership with operator Eyas, to provide the brand with its gaming services and products.
The agreement will see several of iSoftBet’s titles and third-party gaming content go live across Eyas’ network.
Founded in 2020 Eyas is a UK-facing operator with a team comprising of IT development, marketing, and customer operations, backed by the Gauselmann Group.
“Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering,” said iSoftBet head of business development Lars Kollind. “Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.”
Eyas head of product Jack Anthony added: “We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites. We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”