SOFTSWISS Game Aggregator and Sportsbook integration create winning combination 

SOFTWISS has revealed two products, the Game Aggregator and Sportsbook, have gone live with a cross-product integration. 

Clients who choose to connect to the company’s game aggregation platform can now connect to the sports betting platform at once.

This integration of SOFTSWISS products creates a new offering for new and current clients. The combined Game Aggregator and the integrated Sportsbook Platform are already available. The third SOFTSWISS product, the Jackpot Aggregator, will join this integration with the Sportsbook Platform soon.

Clients who connect to Game Aggregator will also be able to receive a sports betting platform at the same time, without having to additionally integrate and manage a second API.

This innovation opens up a new phase of development for both products within the SOFTSWISS product ecosystem and the iGaming market. The two products had not initially been planned to interact with each other, but industry demand for combined casino and sports betting products brought the teams together for a new solution.

“Integrating the Sportsbook Platform with the Game Aggregator is a major step along the path to a ‘one-stop shop’ outside the SOFTSWISS Casino Platform,” said SOFTSWISS head of game aggregator Tatyana Kaminskaya. “The growth of the product portfolio, the software products complementing each other, and combining into a common ‘gateway’ is a logical decision. Our products are different, and the Sportsbook team has done a laborious job of integrating the functionality of the two systems. Thanks to this effort and shared interest, we have a complete and user-friendly solution, which we are happy to offer clients.”

SOFTSWISS head of sportsbook Alexander Kamenetskyi commented: “For us, it was a completely new experience. Going into a new integration is not easy because it is usually impossible to predict the result. But thanks to the Game Aggregator’s support and functionality, recognised as one of the best in the iGaming market, the process went perfectly. All the difficulties we expected were easily overcome, exceeding expectations. We also launched the integration process with the SOFTSWISS Jackpot Aggregator and planned to present the MVP version of it at the SBC Summit in Barcelona. As for the Game Aggregator and Sportsbook, our clients can already take advantage of the integration.”