Yggdrasil launches content globally with GGPoker

YGGDRASIL has expanded its global distribution footprint after launching its slot content with GGPoker.

A selection of Yggdrasil’s games has gone live with the operator in several markets around the globe, including titles featuring the Game Engagement Mechanics. (GEMs)

GGPoker has recently expanded its product portfolio to also offer an online casino, with the slot library strengthened by the addition of Yggdrasil’s content.

The launch of Yggdrasil’s games was accelerated to coincide with the World Series of Poker (WSOP) Online 2022 tournament series, which will draw audiences to the GGPoker site.

To celebrate the partnership, the operator will run a series of campaigns for customers using BOOST, Yggdrasil’s promotional toolset. Through the collaboration, Yggdrasil will expand its presence across several regulated markets and its content will reach a new player demographic.

“We are extremely excited to launch our games with GGPoker, especially during the WSOP Online 2022 tournament series, an event that sees increased traffic to the site,” said Yggdrasil chief of commercial operations Andrew Pegler. “GGPoker continues to expand its online casino segment and we look forward to being a key part of that growth.

“The integration process was quick and efficient, showing just how well Yggdrasil and GGPoker can collaborate. Very positive times are ahead, and we look forward to strengthening our partnership.”

GGPoker head of PR Paul Burke added: “We always want the best content available, and Yggdrasil fits that bill. Our work together so far has been excellent, and we look forward to adding more of their entertaining and engaging games in the future.”