Playson maintains LatAm expansion with Sellatuparley
PLAYSON has penned a content agreement with Sellatuparley, Venezuela’s leading sports betting and casino operator.
The deal allows the company to introduce its customers to a range of titles within Playson’s slot portfolio, including Solar Temple, Hand of Gold and Buffalo Power Megaways.
The move follows on from a succession of similar deals signed by the provider with major operators throughout regulated Latin American markets, as Playson continues to position its offering among the best suited to that fast-growing region.
The supplier recently enhanced its UI to facilitate the enjoyment of its games in portrait-mode, burnishing its multichannel credentials on a continent where mobile gaming is of crucial importance.
“We are delighted to be teaming up with Sellatuparley, the leading operator in a territory where we have gone from strength to strength in recent weeks and months,” said Playson sales director Blanka Homor.
“Our unique catalogue of titles is ideally suited to the exciting commercial opportunities presented by the LatAm markets, and we feel confident that our content will continue to prove popular with local players.”
Sellatuparley manager Heidegger Moncada said: “Playson’s premium product suite has generated strong appeal with punters in the LatAm markets and beyond, so integrating its content is an important strategic move for us.
“Such agreements help us to maintain our wide-ranging customer appeal and offer entertainment experiences which stand head and shoulders above the rest.”
