Bragg’s ORYX Gaming live in the UK with Novibet
Bragg Gaming Group’s ORYX GAMING has expanded its reach in the UK market after going live with Novibet.
Exclusive titles from GAMOMAT and Peter & Sons, as well as games developed by ORYX’s in-house studio can now be accessed by Novibet’s UK customers. Egyptian Magic, the debut title from soon-to-be launched studio Atomic Slot Lab, powered by Bragg, will also be made available to local players.
The launch comes hot on the heels of ORYX receiving its UK license in November, enabling it to provide its content to leading brands in the large and established market.
The partnership with Novibet has also seen ORYX launch its content with the brand in Greece where the operator holds a leading position, and with other regulated markets set to follow next year.
“We are very excited to introduce our content to a new audience in the UK, a market where we have big ambitions and that offers great potential and growth opportunities,” said Bragg chief commercial officer Chris Looney. “Our partnership with Novibet is going from strength to strength and we are excited to bolster our collaboration in 2022 by launching in additional markets.”
Novibet chief commercial officer Yannis Xirotyris said: “We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer. In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”