Inspired goes live with iLottery offering through Loto-Quebec
New York-listed INSPIRED ENTERTAINMENT has launched its first iLottery offerings in partnership with long-time customer Loto-Quebec.
Inspired’s Pharaon Reaction iLottery game, developed for Loto-Quebec and its player base, has officially launched on Loto-Quebec’s online gaming website and app. Adding to Inspired’s growing portfolio of iGaming content, Pharaon Reaction was custom created for Loto-Quebec, combining Loto-Quebec’s retail brand with the game mechanics of Inspired’s Scarab Treasures Interactive game.
“We are thrilled to debut our first entry into the burgeoning iLottery market,” said Inspired president and chief operating officer Brooks Pierce. “Pharaon Reaction highlights our ability to make customised content for lotteries that uses the mechanics of our top-performing retail and online games, appeals to lottery players and elevates current iLottery offerings.
“We have longstanding relationships and extensive experience in the global lottery market and we continue to view iLottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”
Loto-Quebec director of lottery products & development Anne-Marie Voyer added: “Inspired has done a wonderful job featuring some of our successful retail brands in their digital lottery games in a way that is new and different. Inspired’s diverse range of iGaming content has resonated well with our player base, and we are looking forward to collaborating with them on future digital lottery games.”
