Play’n GO announces landmark US expansion with DraftKings
PLAY’N GO has announced the launch of its game content with one of North America’s biggest gaming brands, DraftKings.
It is no secret that US expansion has been a core part of Play’n GO’s global strategy for some time now, and teaming up with a brand as synonymous with the US gaming industry as DraftKings are, is a real signal of intent for the Swedish-founded company.
With this announcement, DraftKings customers in Michigan will be able to enjoy Play’n GO’s flagship titles, such as Book of Dead, Piggy Blitz, and Boat Bonanza Colossal Catch. The state of New Jersey will join Michigan in the coming weeks, with more states to follow through the rest of 2023.
This relationship with DraftKings will be both commercial and technical – it involves full and direct integration of Play’n GO’s platforms, and follows Play’n GO’s strategy of working directly with US operators.
It is one of the earliest steps on Play’n GO’s journey in the US, and is set to be an exciting one, with DraftKings well established as one of the largest iGaming operators in all of North America.
“This relationship between DraftKings and Play’n GO is a very exciting prospect, as we begin to make our presence felt in the US,” said Play’n GO chief commercial officer Magnus Olsson. “We at Play’n GO are delighted to work with with an operator as highly regarded and successful as DraftKings here in the US.
“We’re excited for their players to enjoy our games, and are delighted that DraftKings, like us, are committed to a regulated future for the entire industry.”
