Playson extends 888casino partnership launching in Italy, Sweden, Denmark and Romania

PLAYSON has significantly boosted its partnership with 888casino, one of the world’s leading online casino brands, after launching its content across additional European markets.

The deal with 888casino will see 13 of Playson’s most coveted slots go live in Italy, as well as in Sweden, Denmark and Romania. Launched in 1997, 888casino has seen over 25 million players enjoy its fully operational casino offering with more than 2,000 slots to choose from.

The 888casino platform provides a high-quality, safe and enjoyable online gaming experience, with a seamless player experience giving access to the best casino games available.

Captivating games from Playson’s powerful Hold and Win series such as Lion Gems, Luxor Gold and the enchanting Royal Coins 2, will all be made available on 888casino’s online platform.

Following its launch in early 2023, Playson’s portfolio has already proven popular with 888casino’s players, and it expects its 13 new titles to perform similarly across each of the new markets.

This agreement will further boost Playson’s standing as one of the leading suppliers of the iGaming industry.

“We are thrilled that 888casino will be showcasing some of our best titles across four of the most revered markets in Europe,” said Playson head of partnerships Christos Zouliantis. “It takes our existing partnership to the next level and demonstrates the faith that 888 has in our games offering to deliver exciting experiences.

“Our reputation within these regions will be bolstered by this fantastic agreement we have in place, and we are confident that our range of titles will become renowned thanks to 888casino.”

Nir Hakarmeli, 888 managing director of the group’s International Unit, commented: “Playson has a superb track record in supplying some of the best games across other European markets and we are delighted to be given the opportunity to go live with these latest slots in Italy, Sweden, Denmark and Romania.

“At 888casino, our focus remains on providing a safe and enjoyable gaming experience to all customers which means working with the best suppliers is of the utmost importance.”