Relax Gaming announces €1m Dream Drop Campaign with Relax Rush
RELAX GAMING is set to launch a new promotional suite, Relax Rush, which will support a €1m campaign that focuses on celebrating the developer’s Dream Drop jackpot series.
Relax Rush will aim to bring promotional tools, not only to networks driven by Relax, but also to operators, allowing brands to set their own campaigns, bolstering engagement.
Relax will introduce the expanding suite by using it to support a multi-option tournament and daily cash drop system. The €1m will be split between €50k, €150k, €300k and €500k, awarded in September, October, November and December respectively, starting next week.
In the Daily Rush, €2,000 worth of prizes can be won, with 50 prizes per day up for grabs. This exciting prospect applies to all days of the week apart from Friday when things ramp up. The Friday Rush will see an €8,000 prize allocation during September, raising to €15,000 during the December tournament.
The initiative will also see the introduction of hotspot winners as a twist to the tournament functionality, surprising some lucky winners who don’t manage to climb to the top position.
With no minimum bet required to trigger Relax Rush, players are eligible to enjoy up to three prizes per day, with the initiative expected to further ramp up the excitement around its Dream Drop games.
Relax Rush is underpinned by the company’s Relax Apex technology, providing a regulatory overlay that can further streamline Relax’s delivery to its operator partners for all promotional needs.
“Players would be forgiven for thinking our Dream Drop games couldn’t get any more exciting, but the next few months are going to prove otherwise with our €1m campaign supported by Relax Rush,” said Relax Gaming CEO Simon Hammon. “We’re always on the lookout for ways that we can make life easier for our operating partners and the Relax Rush Promotional Suite is an innovation that we have extremely high hopes for as we continue to drive differentiation in the igaming sector.”
