Relax Gaming pens landmark deal with Lottoland
RELAX GAMING has further affirmed its industry-leading credentials in a deal to supply its portfolio of games to Lottoland.
The agreement will give the operator group’s 15 million-strong international customer-base access to its award-winning catalogue, including player favourites Temple Tumble, Snake Arena and the blockbuster hit, Money Train 2.
Alongside Relax’s hugely popular in-house titles, Lottoland will also have access to content from Relax’s 50-plus hand-picked aggregated partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
The deal is set to significantly boost Relax’s exposure across key jurisdictions, with the Gibraltar-based Lottoland active in 15 markets, several of which are set to be high-priority markets for both partners.
Offering multiple lotteries from around the world, Lottoland also offers premium sportsbook, bingo and casino – with the partnership expected to provide a significant boost to Lottoland’s iGaming offering thanks to Relax’s award-winning catalogue of titles.
Relax Gaming chief commercial officer Nadiya Attard sees the announcement as one that will add significant visibility and exemplifies the provider’s continued ambitious plans for market expansion and growth.
“It’s always a pleasure to partner with the world’s leading online brands that have such an in-depth understanding of their player-base and consistently have such a huge impact in the market through innovation and a high-quality offering,” she said.
“Lottoland is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”
Lottoland CEO Nigel Birrell added: “Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product.
“Relax Gaming fits that bill perfectly with its diverse range of proprietary products, which is exactly what we need to meet the demands of our growing player base and to attract new audiences.”