Pragmatic Play signs statement deal with 888casino for dedicated live casino studio
PRAGMATIC PLAY has signed a statement deal with 888casino, one of the world’s leading online casino brands, to create a dedicated Blackjack studio for the operator.
The studio will include purpose-built tables and branding, exclusively designed for 888casino, to deliver an unforgettable experience for players.
The dedicated studio agreement is the latest in a string of high-profile partnerships by Pragmatic Play in the space, following deals with Mansion’s M88 brand and Kindred’s Unibet.
It marks further expansion in the vertical for Pragmatic Play, which has recently launched its Ruby Studio, designed exclusively for Blackjack, joining a portfolio of hugely popular titles such as Sweet Bonanza Candyland, which straddles the divide between slots and live dealer products.
“As one of the world’s leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play,” said Pragmatic Play chief business development officer Yossi Barzely.
“We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading Blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.”
888 vice president of B2C casino Talya Benyamini said: “Pragmatic Play’s flexible live casino offering will enhance 888casino’s diverse range of existing products to the benefit of our customers.
“Partnering with third-party providers like this is an important part of our product leadership and content strategy, ensuring that we continue to offer a unique and differentiated experience for 888casino’s fans.”