Relax Gaming debuts in Colombia with MegApuestas launch
RELAX GAMING has agreed with MegApuestas to make its portfolio titles available in the Colombian market for the first time.
The deal will see MegApuestas benefit initially from Relax’s proprietary content, taking its full portfolio live, including hits Temple Tumble, Money Train 2 and Banana Town.
Relax’s South American debut comes as the online casino vertical continues to grow in Colombia, which has given way to growth in recent years. Relax’s debut in Colombia marks a milestone in the provider’s expansion roadmap.
“We’re delighted to have entered the LatAm market through Colombia,” said Relax Gaming chief regulatory officer Alexia Smilovic Rønde. “The high pace at which we’re expanding globally is deeply encouraging, especially with this new jurisdiction that boasts such a high regulatory profile.
“We’ve effectively capitalised on previous jurisdictional experience to achieve an extremely fast time to market. We’ll certainly keep a close eye on regional regulatory developments to continue our successful journey in this part of the world.”
Relax Gaming chief commercial officer Nadiya Attard commented: “The Colombian online gaming market was one of the first Latin American markets to thoroughly regulate online gambling and has been progressing steadily every year. It’s with great pride that we enter the market with the operating powerhouse MegApuestas.
“Their longstanding reputation and local demand will ensure Relax Gaming gets off to an exceptional start in this extremely promising market. We look forward to launching our proprietary content within Colombia with leading titles, and the business growth to come.”
MegApuesta head of CRM Daniela Asaftei added: “We couldn’t be happier to introduce Relax’s portfolio to our Colombian players and are delighted that they chose MegApuesta for their entrance into Latin America. We’re certain Relax’s games will provide our players with an entirely new level of entertainment, and we can’t wait to see how they react when these are made available to them.”
