Light & Wonder debuts online casino content in Mexican market with Rushbet
LIGHT & WONDER continues its mission to deliver new worlds of play to consumers by expanding its partnership with Rush Street Interactive (RSI), a US-based gaming company, now available in the regulated Mexican market with RSI’s RushBet brand.
The furthering of the partnership between RSI and L&W will see a wide range of popular in-house and third-party titles rolled out at RushBet through the OpenGaming ecosystem to players in Mexico for the first time. RSI operates sports betting and online casino in Mexico in partnership with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming.
The first batch of titles to hit the market in Mexico include 88 FORTUNES and MARVELLOUS MOUSE, Big Time Gaming’s (BTG) BONANZA MEGAWAYS, DRAGON PALACE by Lightning Box, the studio which joined the Light & Wonder family earlier this year, and HYPERNOVA MEGAWAYS by ReelPlay, a rising star in the industry and creator of the INFINITY REELS mechanic. A further range of exciting content, including player favorites from the land-based environment, will follow in the coming months.
This launch reaffirms Light & Wonder as the leading cross-platform global game company, delivering immersive content for operators and tribes worldwide, as well as providing a platform for major international expansion for third party studios.
Tatiana García Barrenechea, commercial director – LatAm, at Light & Wonder, said: “Light & Wonder is honored to enhance its partnership with RSI, a proven and respected force in the gaming industry, to take content into Mexico for the first time.
“This expansion into one of the top-performing markets in Latin America furthers our quest of becoming the leading content aggregator in the region. We believe that our localized offering, including games heavily influenced by trends in the land-based market, will prove popular with players and significantly further the goals of both parties.”
RSI CEO Richard Schwartz said: “Light & Wonder has become a global leader in the gaming world by providing a portfolio of the highest quality that resonates with players. We are excited to be able to bring top-class, highly popular casino games to players in Mexico and we look forward to further expanding the catalogue of games for players in the country in the coming months.
“We have seen the popularity of land-based favorites through RSI’s casino sites in the US and Colombia and fully expect our players within the market of Mexico to thoroughly enjoy the entertaining slot games Light & Wonder has to offer. We are delighted to expand our partnership with the Light & Wonder team for our premiere in Mexico.”