Scientific Games will transform into Light & Wonder

Scientific Games will transform into Light & Wonder

SCIENTIFIC GAMES will now do business as Light & Wonder, a game company singularly focused on creating great games and leveraging technology to enable a seamless player experience across all platforms.

Light & Wonder takes a deliberate cross-platform approach to bring great game franchises to players anywhere, at any time including games in land-based casinos, online and mobile and in both real money and free-to-play social gaming markets.

“We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms,” said Light & Wonder CEO Barry Cottle. “Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities.

“Our new name and identity are born from our winning strategy to be the leading cross platform game company and will inspire our people to make great products for our players.”

Over the last several months, the company made a series of bold strategic moves to transform itself into the leading cross-platform global game company, including planned divestitures of its Lottery and Sports Betting Businesses.

The new identity, Light & Wonder, is born out of the company’s strategic vision and input from key stakeholders. It also reflects the company’s focus on creating great content, hardware and systems that connect iconic titles across any place or channel.

“We already have a world-class team powered by the brightest game creators in the business and in transforming into a growth company who invests in our people and products, we will serve our players even better wherever and whenever they play,” added Cottle.

As part of this transformation, the company’s new website featuring iGaming and land-based casino products, technology and services will now be lnw.com. This new portal to the company offers an exciting look at player favourite games, as well as platforms, systems, player account management and hardware.

Light & Wonder will operate under an assumed name until a legal name change is complete in Spring 2022. At that time, the company intends to start trading under a new stock ticker it has reserved, LNW.

Related Games

Peter and Sons announces strategic agreement with Light & Wonder

Peter and Sons announces strategic agreement with Light & Wonder

03.10.2024
Big Time Gaming and Light & Wonder join forces to unleash Bonanza Falls for the largest simultaneous global release

Big Time Gaming and Light & Wonder join forces to unleash Bonanza Falls for the largest simultaneous global release

30.11.2023
Light & Wonder rolls out Sweet 16 Blackjack title with Caesars in Michigan

Light & Wonder rolls out Sweet 16 Blackjack title with Caesars in Michigan

06.11.2023
Light & Wonder agrees four-year platform extension with ReelPlay

Light & Wonder agrees four-year platform extension with ReelPlay

13.10.2023
Light & Wonder announces exclusive distribution agreement with SPRIBE for the US market

Light & Wonder announces exclusive distribution agreement with SPRIBE for the US market

13.10.2023
Light & Wonder live dealer by Authentic Gaming goes live with BetRivers in landmark US launch

Light & Wonder live dealer by Authentic Gaming goes live with BetRivers in landmark US launch

12.10.2023
Light & Wonder unlocks huge potential in Michigan as Playzido platform goes live

Light & Wonder unlocks huge potential in Michigan as Playzido platform goes live

28.09.2023
Light & Wonder signs deal with DreamSpin

Light & Wonder signs deal with DreamSpin

18.07.2023
Light & Wonder and Warner Bros. Discovery announce expanded licensing deal

Light & Wonder and Warner Bros. Discovery announce expanded licensing deal

13.07.2023
Light & Wonder boosts OpenGaming platform with Bang Bang Games deal

Light & Wonder boosts OpenGaming platform with Bang Bang Games deal

11.07.2023
Light & Wonder strikes global distribution agreement with Betsson Group

Light & Wonder strikes global distribution agreement with Betsson Group

29.06.2023
Light & Wonder hits the lucrative Swiss market through new partnership with Grand Casino Luzern

Light & Wonder hits the lucrative Swiss market through new partnership with Grand Casino Luzern

25.05.2023
Light & Wonder adds content from Rogue to OpenGaming platform through Playzido

Light & Wonder adds content from Rogue to OpenGaming platform through Playzido

26.04.2023
Light & Wonder enters into agreement with ReelPlay delivering games to BCLC

Light & Wonder enters into agreement with ReelPlay delivering games to BCLC

04.04.2023
G Games expands operations to Spain through a partnership with Luckia

G Games expands operations to Spain through a partnership with Luckia

20.02.2023
Light & Wonder adds exclusive branded content to OpenGaming platform through Atlantic Digital agreement

Light & Wonder adds exclusive branded content to OpenGaming platform through Atlantic Digital agreement

09.02.2023
AvatarUX extends distribution agreement with Light & Wonder to include existing top-performing titles

AvatarUX extends distribution agreement with Light & Wonder to include existing top-performing titles

06.02.2023
Light & Wonder adds innovative Spinberry content to OpenGaming platform through Playzido

Light & Wonder adds innovative Spinberry content to OpenGaming platform through Playzido

03.02.2023
Blueprint Gaming commits to Light & Wonder’s OpenGaming entertainment platform for additional four-year deal

Blueprint Gaming commits to Light & Wonder’s OpenGaming entertainment platform for additional four-year deal

14.10.2022
AvatarUX signs significant partnership with Light & Wonder to distribute content across regulated markets worldwide

AvatarUX signs significant partnership with Light & Wonder to distribute content across regulated markets worldwide

13.10.2022
Light & Wonder adds exclusive PlayJeux multiplayer experience to OPENGAMING platform

Light & Wonder adds exclusive PlayJeux multiplayer experience to OPENGAMING platform

07.10.2022
G.Games signs new four-year deal with Light & Wonder’s OPENGAMING entertainment platform

G.Games signs new four-year deal with Light & Wonder’s OPENGAMING entertainment platform

06.10.2022
Light & Wonder debuts online casino content in Mexican market with Rushbet

Light & Wonder debuts online casino content in Mexican market with Rushbet

27.09.2022
Light & Wonder to debut next phase of transformation journey at G2E

Light & Wonder to debut next phase of transformation journey at G2E

27.09.2022
Lightning Box announces growth following acquisition by Light & Wonder

Lightning Box announces growth following acquisition by Light & Wonder

14.09.2022
Light & Wonder delivers Design Works Gaming content to BetMGM players through OpenGaming platform

Light & Wonder delivers Design Works Gaming content to BetMGM players through OpenGaming platform

08.09.2022
Light & Wonder facilitates Fantasma Games’s entry into Canada with Loto-Québec launch

Light & Wonder facilitates Fantasma Games’s entry into Canada with Loto-Québec launch

23.06.2022
Light & Wonder and PlayStar agree casino partnership ahead of US launch

Light & Wonder and PlayStar agree casino partnership ahead of US launch

16.06.2022
Light & Wonder set to expand OpenGaming platform with Konami

Light & Wonder set to expand OpenGaming platform with Konami

28.04.2022
Light & Wonder goes live in Ontario

Light & Wonder goes live in Ontario

07.04.2022
Light & Wonder receives iGaming supplier license in Ontario ahead of highly anticipated legal market launch

Light & Wonder receives iGaming supplier license in Ontario ahead of highly anticipated legal market launch

31.03.2022
Scientific Games goes live in Colombia with Rush Street Interactive’s RushBet.co

Scientific Games goes live in Colombia with Rush Street Interactive’s RushBet.co

10.02.2022
Push Gaming signs major deal with Scientific Games

Push Gaming signs major deal with Scientific Games

01.02.2022
PointsBet launches with Scientific Games’ extensive iGaming content library

PointsBet launches with Scientific Games’ extensive iGaming content library

27.01.2022
Scientific Games signs exclusive deal for Playzido content on OpenGaming platform

Scientific Games signs exclusive deal for Playzido content on OpenGaming platform

12.11.2021
Design Works Gaming signs exclusive deal with Scientific Games for North America distribution

Design Works Gaming signs exclusive deal with Scientific Games for North America distribution

16.09.2021
Soft2Bet lands major partnership with Scientific Games

Soft2Bet lands major partnership with Scientific Games

02.09.2021
Scientific Games acquires online slots developer Lightning Box

Scientific Games acquires online slots developer Lightning Box

04.08.2021
Scientific Games enters West Virginia iGaming market with BetRivers

Scientific Games enters West Virginia iGaming market with BetRivers

28.07.2021
Hacksaw Gaming content to be exclusive on Scientific Games’ OpenGaming platform in North America

Hacksaw Gaming content to be exclusive on Scientific Games’ OpenGaming platform in North America

27.07.2021
Scientific Games launches casino content in Michigan with FireKeepers

Scientific Games launches casino content in Michigan with FireKeepers

22.07.2021
Playtech and Scientific Games agree global distribution partnership

Playtech and Scientific Games agree global distribution partnership

20.07.2021