Light & Wonder hits the lucrative Swiss market through new partnership with Grand Casino Luzern
LIGHT & WONDER is set to bring new worlds of play to online players in Switzerland for the first time, after signing a deal to launch its licensed OpenGaming aggregation platform with top operator Grand Casino Luzern.
As market leader, Grand Casino Luzern dominates the Swiss online casino market with mycasino since its launch in August 2019.
The new deal is Light & Wonder’s first within the established, fast-growing regulated Swiss iGaming market, which according to the Swiss Federal Gaming Board (SFGB) produced GGR of $250 million in 2022.
Grand Casino Luzern’s online mycasino brand will gain access to a wide array of inspiring, entertaining content from in-house and later on exclusively offered Light & Wonder partner program studios through OpenGaming. Titles including 88 FORTUNES, RAGING RHINO and SPARTACUS are some of the hits that will be available to enjoy initially, with further titles to be added in the coming months.
Light & Wonder’s first online entry in Switzerland further enhances the company’s stronghold in regulated European markets, where it has built upon a foundation of land-based success to deliver top-performing casino experiences across multiple platforms, in alliance with a broad range of operators. In Switzerland the company already has a strong presence of Light & Wonder games on the casino floor real estate, thus there is an existing appetite in the market already for the games.
The company’s global omni-channel strategy has seen it extend its reach into new markets recently, notably across North America and Latin America, while a raft of studio M&A deals have been completed to further increase the scope of its iGaming content capabilities.
The move into the regulated market of Switzerland with Grand Casino Luzern is the latest key strategic move for Light & Wonder, reflecting its stated ambition to deliver an exciting, entertaining and responsible online casino games experience to players.
“The regulated online market in Switzerland has been performing very well,” said Light & Wonder MD Europe Magdalena Podhorska-Okolow. “We are thrilled to be making our market entry with Grand Casino Luzern, a strong brand in Switzerland with a player base that appreciate content with landbased roots.
“We will be launching our OpenGaming aggregation platform with a wide variety of gaming content, allowing Grand Casino Luzern’s customers access to a comprehensive range of relevant, compelling entertainment.”
Wolfgang Bliem, CEO of Grand Casino Luzern, said: “Our constant goal is to provide players with the broadest range of casino games, including those containing the freshest innovations. Partnering with Light & Wonder and gaining access to household titles that players already love on the landbased side, allowing us to deliver the best content available within the regulated Swiss market.
“We look forward to rolling out the content exclusively on mycasino as we bring in Light & Wonder to the online market for the very first time delivering new worlds of play to our audience.”