Elys Game Technology signs content distribution deal with Playtech in Italy
Elys Game Technology has signed a content distribution agreement with PLAYTECH to integrate and launch its digital iGaming content under the Newgioco brand in Italy.
With the Playtech collection of gaming content, Elys’ online and mobile casino now includes 31 providers that offer customers in Italy up to 1,300 slots as well as 100 tables and live dealer games. This gaming content is provided through Newgioco, a wholly owned subsidiary of the company.
“We are delighted to have launched Playtech’s premium line-up of i-gaming products throughout our Newgioco online distribution network in the regulated Italian market,” said Elys Game Technology executive chairman Michele Ciavarella. “Adding Playtech’s world-class product content to Elys’ current full-suite of i-casino selections and sportsbook gives our customers a trusted, full-service leisure betting partner with one of the largest selection of games in Italy.
“With this highly entertaining content, we expect to generate significant traffic to our online channel from both existing and new players. Establishing key strategic partnerships with reliable industry leading specialists is a significant component of our overall strategy of focusing on our cutting-edge sportsbook platform, while we expand into newly regulated territories.
“This plan includes the fast growing Canadian and US marketplaces where we expect to establish a significant presence over the coming months.”