Playtech signs new partnership agreement with DAZN Bet
PLAYTECH has announced a strategic partnership with the innovative new sports betting business, DAZN Bet.
Having launched last year, DAZN Bet is aiming to change sports betting by creating an integrated and fun gambling experience for casual players in partnership with the global media and daily sports destination platform, DAZN.
Under this exclusive multi-year partnership, Playtech will provide a range of new content for DAZN Bet customers, offering a wide portfolio suite, including Casino RNG games, Table Games and Live Casino Games.
The partnership has already gone live in the UK with more markets to come this year, including expansions in Spain, Italy, Germany and other global markets.
“At Playtech we pride ourselves not only on retaining our longstanding industry partnerships, but on building new ties and innovating with fresh, new and exciting brands,” said Playtech chief operating officer Shimon Akad. “We are delighted to be working with DAZN Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.”
Mark Kemp, CEO of DAZN Bet, added: “I am delighted to partner with the team at Playtech, adding additional new industry leading products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience.”
Looking ahead, Playtech and DAZN Bet will look to expand into more markets, bringing new and innovative content to an increasingly diversified consumer-base, and changing the way fans enjoy their favourite sports.