Playtech and 888 expand partnership and sign a multi-state agreement in the US for Live Casino and Casino
PLAYTECH today announces the signing of a new multi-state agreement in the US with 888 Holdings, one of the world’s leading betting and gaming companies with internationally renowned brands including 888, William Hill, Mr. Green and SI Sportsbook.
As part of the deal, Playtech will provide its innovative Live Casino and random number generator (RNG) games to 888casino, starting in New Jersey with other states to follow.
This extended partnership follows Playtech’s premium Live Casino and RNG content on 888casino in several regulated markets and is part of both companies’ strategic expansion into the US market. Playtech’s entertainment-led Live Casino offering and best-performing RNG games will further strengthen 888casino’s unique offering.
“I am thrilled that our trusted partners, 888, have chosen to take our Live Casino and RNG games across multiple states, marking another exciting step in our expansion in the US,” said Playtech chief operating officer Shimon Akad. “Live Casino is Playtech’s newest proposition to the US market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.
“We are proud to be supporting 888casino in delivering the very best online entertainment experience to its US audience and we look forward to continuing this successful partnership with a market-leading operator.”
888 US president Howard Mittman said: “We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US. This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy.
“We look forward to welcoming Playtech’s content and growing our partnership together.”