Playtech signs a multi-year partnership with Betway
London-listed gaming operator and technology supplier PLAYTECH has signed a new multi-year partnership with Super Group-owned Betway.
Under this strategic partnership Betway has already launched Playtech’s Live Entertainment products across, the UK, Mexico and .com markets, with Casino games to follow in the near future.
“Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player,” said Playtech CEO of live casino Edo Haitin. “Our partnership comes at a time when we are launching more new games with exciting new variants than ever seen before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting, innovative Live offering for their players.”
With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe environment for players.
Playtech chief operating officer Shimon Akad commented: “Betway is a key strategic partner for Playtech, and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.”
Betway CEO Anthony Werkman added: “We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”
