Playtech and FashionTV Gaming partner to launch FashionTV Jackpot Baccarat
PLAYTECH has teamed up with FashionTV Gaming to launch FashionTV Jackpot Baccarat, a new entertainment experience that fits perfectly within the Live Casino environment.
With a fashionable new take on the popular live dealer game, this premium branded live jackpot game combines Playtech Live’s industry-leading technology and the creative power of FashionTV Gaming Group, the company behind the bestselling luxury line of iGaming concepts and products, based on the FashionTV megabrand.
FashionTV Gaming Group is the exclusive licensor of the FashionTV megabrand for online games and is one of the fastest growing companies within the online gaming industry. FashionTV is enjoyed by over 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.
Playtech Live’s new FashionTV Jackpot Baccarat game is the first of a full luxury line of FashionTV-branded entertainment experiences that are sure to keep players entertained. Launching January 2022, FashionTV Jackpot Baccarat brings Playtech licensees the perfect mix of FashionTV style and the return of the popular, golden Dragon Jackpot.
“We are very excited to partner with FashionTV Gaming Group to bring the FashionTV brand to the Live Casino market,” said Ariel Hayat, CEO of Playtech Romania Live Casino. “Securing leading brands like this is a key pillar of our content strategy as we look to deliver the most engaging gambling entertainment experience in the market.”
FashionTV Gaming chief operating officer Shai Kaplun said: “It has been a privilege to partner with Playtech, one of the true industry greats, in bringing a unique FashionTV spin to their blockbuster format. This new game is just one in a new luxury line of live dealer products that invites players to experience the immersive world of FashionTV, firsthand.
“It’s exciting to see a growing number of industry giants turn to our ‘brand to business’ model as a critical growth engine, and we look forward to continuing to revolutionize the online gaming industry with luxury and glamour through the power of the FashionTV megabrand.”