Light & Wonder strikes global distribution agreement with Betsson Group
LIGHT & WONDER has forged a new deal with market-leading operator Betsson Group, opening a window of exciting new opportunities for both parties.
Building on a longstanding existing relationship, the new agreement deal ensures a continuation of Light & Wonder and various third-party content made available via the OPENGAMING System (OGS), but most importantly gives the operator a significant increase in content available across all existing and newer markets that they currently operate or are on the brink of entering.
Renowned for its unique and high-quality offering, as well as its commitment to customer service, Betsson Group has developed a strong reputation as a top choice for players across Europe and Latin America.
The duo has worked together for many years, with Light & Wonder providing leading content to Betsson Group as they have fostered growth in key markets globally.
The new agreement marks another important milestone for Light & Wonder, as it solidifies the OpenGaming platform as the world’s leading digital casino ecosystem.
“We view Betsson Group as an important operator that has shown commitment and trust to Light & Wonder over many years,” said Light & Wonder MD Europe Magdalena Podhorska-Okolow. “The fact that the agreement has been renewed solidifies the group’s plans to view us as a key growth partner.
“We work hard to understand Betsson Group’s trajectory and to ensure that we are the go-to partner for them to achieve their ambitions.”
Laura Peretta, head of supplier relations at Betsson Group, added: “Light & Wonder has been our trusted supplier since the early days of our journey within iGaming. We followed a similar path of market entries when the landscape was shifting, and they have always been there for us.
“Their OpenGaming ecosystem guarantees expertise, scalability, and exceptional content delivery. We are delighted that we can continue the strong partnership and hold high expectations for our shared future.”
