NeoGames’ Pariplay to provide new iGaming content for DraftKings in New Jersey
NeoGames-owned PARIPLAY will launch content with major US-facing operator DraftKings in New Jersey, as it continues to make its mark in the burgeoning North American markets.
“DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature,” said NeoGames president Tsachi Maimon. “Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”
Wizard Games’, NeoGames’ in-house casino games studio, content will be available to DraftKings customers in the Garden State, including the hugely popular Spirit of Mustang and other successful localized titles for the US market.
DraftKings also has access to a large selection of top performing third-party games, including content exclusively available through Pariplay.
Initially launching in New Jersey, Pariplay expects to also take its content live with DraftKings in Michigan and West Virginia, with a longer-term view to bring its portfolio to additional jurisdictions, pending agreement, licensure and regulatory approval.
The collaboration becomes the latest of major strides made by Pariplay in North America, as it looks to consolidate its position as the leading aggregation platform on the continent.
Pariplay’s Fusion aggregation platform features thousands of titles from the industry’s leading game developers as well as a suite of back-office conversion and retention tools that enhance player value.