Pariplay expands into Ontario through Caesars Sportsbook & Casino partnership
NeoGames subsidiary Pariplay has gone live with its first batch of content for Caesars Sportsbook & Casino in the regulated province of Ontario, as the leading aggregator and content provider continues to build on its unique proposition in the North American market.
A range of feature-rich and innovative slots from Pariplay’s in-house studio Wizard Games are now available with the operator in Ontario, following a similar launch with Caesars Sportsbook & Casino earlier this year in New Jersey. Caesars Sportsbook & Casino is part of Caesars Entertainment, a leading gaming company worldwide with more than 80 years of gaming expertise.
Gods of Kemet, Spirit of Mustang and Wolf Riches are among the games that are available to Caesars players from day one, through Pariplay’s cutting-edge Fusion aggregation platform.
Titles from Wizard Games will be supplemented in the coming months by the rollout of content from both third-party vendors and partners on the Ignite programme, which empowers independent game developers to reach global markets. These titles include a suite of games that have proven successful in regulated markets globally, as well as titles created specifically for a North American audience.
The Fusion aggregation platform provides a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators.
Pariplay’s Fusion offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.
Through the latest launch with Caesars, Pariplay has taken its latest step toward the long-term goal of becoming a leading content supplier in North America, where it has recently signed several important deals to offer content from its Fusion platform.
“It’s a privilege to once again be responsible for the first studio to take its games live through Pariplay in a new region with Caesars Sportsbook & Casino, this time in Ontario,” said Wizard Games managing director Joey Hurtado. “We believe our games will continue to resonate with players across North America and look forward to seeing how Canadian players react to what we put in front of them.”
Shivan Patel, vice president of North America at Pariplay, said: “We continue to make progress in the North American market and this launch marks the latest significant achievement, as we strive to offer a content portfolio that is honed to the preferences of players in the region.
“Caesars Sportsbook & Casino has already proven to be a highly valuable partner in New Jersey and we are excited to extend our alliance to cover another market of great potential in Ontario.”
Matthew Sunderland, senior vice president of iGaming at Caesars Digital, said: “Pariplay’s extensive collection of content, which includes its acclaimed Wizard Games range, is something we’re excited to share with our players in Ontario.
“The addition of these games brings considerable value to our already diverse portfolio, ensuring our players will be engaged by high-quality casino content.”