Pariplay set for rapid South African expansion following Bet Network deal
NeoGames subsidiary PARIPLAY has partnered with Bet Network as it prepares for a significant period of growth in the regulated South African market.
The agreement will see the Aggregator utilise Bet Network’s local knowledge and National Manufacturing License to provide certified games across the market, including proprietary Wizard Games content, as well as Ignite and third-party titles.
Initially, certified products will be approved via the Western Cape Gambling and Racing Board, with a view to expand further across South Africa in the near future.
It becomes the latest commercial expansion by the provider, which has had a strong focus on newly regulated markets such as North America and Latin America in recent months.
“South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge,” said Pariplay vice president of sales Andrew Maclean. “Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
Iain Gutteridge, managing director of Bet Network, said: “Pariplay brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.
“By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”