Pariplay boosts LatAm presence with Buenos Aires City registration
NeoGames subsidiary PARIPLAY has been approved as a registered supplier for the regulated market of Buenos Aires City, Argentina.
The registration, gained from the lottery of the Government of the City of Buenos Aires (LOTBA), grants Pariplay access to Argentina’s capital city within the online sector.
Pariplay is now offering operators in the city a wide portfolio of content through its Fusion aggregation platform, which comprises 14,000 titles from over 80 providers. In addition, Fusion provides operators with access to all gaming verticals through a single API integration, including sportsbook, instant games, virtual sports, poker and bingo.
The aggregation platform also allows operators to activate a set of gamification and player retention tools that can be applied across all studios and casino games. These suites of engagement tools include Tournaments, Free Spins, Independent Bonus Wallet, Spin that Wheel and Raffle Rocket.
“The Autonomous City of Buenos Aires has a rich heritage in the industry, and it is very satisfying to have gained our first supplier license in Argentina,” said Pariplay managing director Adrian Bailey. “LatAm is a region of major focus for us, and this city in particular has great potential. We look forward to working with operators to provide players with the widest range of content available on the market, including games with special local appeal.”
Pariplay director for Latin America and the Caribbean Jorge L Morales added: “Buenos Aires is one of the most dynamic cities in the whole of the Latin American region when it comes to the online gambling sector. This is a huge milestone for us in the region, and we look forward to forming new partnerships with local companies and being part of the success of this new regulated market.”