Pariplay to power PlayStar offering in New Jersey
Aspire Global-owned aggregator and content provider Pariplay has partnered with new online casino PlayStar, to support its imminent launch in New Jersey.
This latest partnership will also see Pariplay’s in-house development studio, Wizard Games, providing its content to PlayStar customers, including popular hits such as Dragons of the North, Rumble Rhino Megaways and Wildwood Buffalo.
As PlayStar readies itself for launch, striking deals with content platforms such as Pariplay, the company’s goal is to offer an unrivalled player experience through personalisation, player engagement, engaging content and superior customer service.
Pariplay has targeted North America as a major growth area for the business, signing a plethora of key commercial deals in the continent over the last year. Pariplay’s Fusion aggregation platform features thousands of titles from the industry’s leading game developers as well as a suite of back-office conversion and retention tools that enhance player value.
“We continue to look to add innovative and exciting partners to achieve our North American business goals and we’re very pleased to partner with PlayStar,” said Pariplay VP of sales Andrew Maclean. “The company’s exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.”
PlayStar chief business development officer Adam Noble added: “Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention.
“As we continue forging partnerships with some of the industry’s best-known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”