Pariplay expands global influence through ComeOn Group deal
NeoGames-owned PARIPLAY has further expanded its influence in global markets by signing a deal to launch its leading content through major operator ComeOn Group.
Games from Pariplay’s Fusion platform will be made available to the group’s range of brands, including its flagship ComeOn!, significantly increasing the breadth of entertainment for players across a range of markets.
Pariplay will first integrate content from its in-house studio, Wizard Games, with plans in place to follow that up with a roll-out of further suppliers from the leading Fusion platform.
The Fusion offering features one of the most comprehensive arrays of games of any platform in the industry, also incorporating a suite of back-office conversion and engagement tools that add value for operators.
The deal showcases the continued worldwide expansion of Pariplay, following on from high-profile recent deals in North America, LatAm and Africa.
“ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us,” said Pariplay vice president of sales Andrew Maclean. “We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion aggregation platform, starting with our own Wizard Games content.
“It’s fantastic to be able to welcome ComeOn Group as a valued partner and we look forward to a bright future working together.”
Cristiano Blanco, chief product officer at ComeOn Group, said: “We are excited to be partnering up with Pariplay to expand and build on our portfolio and range of titles, as we continue to enhance the entertainment offering for our customer base.
“We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”
