ESA Gaming launches on Pariplay’s Fusion platform
ESA Gaming has taken its complete product portfolio live with NeoGames-owned PARIPLAY via the supplier’s Fusion platform.
Following the successful integration, customers of the Fusion aggregation offering now have access to the EasySwipe games portfolio, which is designed to provide cross-selling opportunities through a range of ultra-lightweight, mobile-first titles.
The games library includes highly popular titles such as Fruitz & Spinz, Basketball Mine and Goal Mine, as well as the World Cup-centred sequel, Goal Mine World Edition. ESA Gaming’s first crash-style game, Rocket Racers, is also available, along a range of classic casino content.
ESA Gaming’s content has already gone live with a number of partners through the platform, boosting its footprint globally.
Its pioneering EasySwipe portfolio allows sportsbooks to increase their cross-selling capacity, without cannibalising revenue channels. It enables operators to increase player lifetime value through offering non-traditional, high-quality games by simply swiping into the product.
Pariplay’s Fusion offering consists of over 14,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
“Fusion gives us an exceptional reach for our strong range of content, and we’re delighted to be taking our offering live with a number of partners through the platform,” said ESA Gaming head of marketing Thomas Smallwood.
“Pariplay’s commitment to expanding its presence in regulated markets has been a key help for us, and we’re very pleased with this collaboration.”
Callum Harris, director of partnerships at Pariplay, said: “ESA Gaming’s innovative content portfolio contains some fantastic games that are uniquely suited to mobile play through its EasySwipe™ product offering.
“Its titles have already proven to be incredibly popular across the globe, and we’re very happy to now be able to provide them to our partners.”
