Pariplay makes German market debut through ZEAL launch
NeoGames subsidiary PARIPLAY has gone live with Wizard Games content in the regulated market of Germany, through the country’s leading online lottery operator ZEAL.
A range of feature-rich and innovative slots from Pariplay’s in-house studio Wizard Games will be made available to German players through the deal, starting with smash-hit flagship title Dragons of the North.
ZEAL is the leading online provider of state-licensed lottery products that operates through its B2C brands LOTTO24 and Tipp24. The company recently also branched out into virtual scratch cards and arcade-style releases via ZEAL Instant Games. ZEAL is renowned for offering users a seamless and personalised experience, with its original lottery products backed by outstanding customer service.
Further titles from the Wizard Games portfolio will be supplied to the operator in the coming months through Pariplay’s Fusion, further expanding the range of entertainment available for players in the potential-rich German market.
Pariplay’s Fusion offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.
Through the latest launch with ZEAL, Pariplay has taken its latest step toward the long-term goal of becoming a leading content supplier worldwide, following a series of important deals to offer content from its Fusion platform.
“The German market is one of strategic importance for Pariplay, as we continue to expand in regulated markets globally,” said Pariplay chief commercial officer Enrico Bradamante. “ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.”
Julian Tietz, managing director, ZEAL Instant Games, said: “We are delighted to have another strong partner at our side in Pariplay, with whom we can further expand our slots offering and strategically grow our business.
“Pariplay is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
