Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern
Aspire Global-owned PARIPLAY has partnered with Grand Casino Bern’s online brand 7 Melons.
This agreement will enable Pariplay to offer its Wizard Games title and content from its Ignite partner programme to Swiss players at 7melons.ch, the online entity of the prominent land-based operator in the country.
The new content partnership represents the latest forward step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of significant deals struck to offer leading operators content from its Fusion platform.
Fusion features thousands of games from the industry’s leading games developers, in addition to a suite of back-office conversion and retention tools that enhance player value.
“This is the latest in a string of content agreements we have reached in this very exciting regulated market,” said Pariplay VP of sales Andrew Maclean. “Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”
Grand Casino Bern CEO Ludwig Nehls added: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”
