Pariplay strengthens in Switzerland through Swiss4Win.ch by Casinò Lugano launch
NeoGames subsidiary PARIPLAY has increased its foothold in the regulated market in Switzerland by going live with the online gaming brand of Casinò Lugano, Swiss4Win.ch.
Through the deal, Casinò Lugano’s Swiss4Win.ch is now carrying content from Wizard Games, through Pariplay’s Fusion platform, with Phoenix Kingdom, Fisherman’s Bounty and Amazing Riches among the first batch of titles to hit the market.
Pariplay’s Fusion offering features over 13,000 games from the developers, in addition to a suite of back-office conversion and retention tools that enhance player value.
“Switzerland is a very important market for us and the launch of Wizard Games titles onto Swiss4Win.ch is the start of what we believe will be a long-lasting and successful collaboration,” said Pariplay VP of sales Andrew Maclean. “We look forward to continuing to serve players with a large amount of new content from Wizard Games’ certified Swiss portfolio. This agreement represents another significant step in our growth journey.”
Casinò Lugano SA CEO and board member Paolo Sanvido added: “We are always on the hunt for fresh, engaging content that we believe will prove to be a hit with our loyal players and this deal provides games that fit the bill perfectly. Pariplay has been creating a major industry buzz for some time now and bringing on board their content serves to significantly strengthen our product portfolio.”
