Pariplay’s Fusion offering grows with addition of Kalamba Games content
Aspire Global’s content and aggregation business PARIPLAY has added Kalamba Games’ portfolio of over 50 titles and engagement tools to its Fusion offering.
Kalamba’s slot library contains an array of titles with compelling themes and innovative features and mechanics. Best-performing games are Blazing Bull 2, Caribbean Anne 2 and the supplier’s expanding Joker series.
Kalamba’s offering also includes promotional tools such as Jackpots, Challenges and a Big Win Replay feature, which have been proven to increase engagement and retention.
The partnership will see Kalamba add a further 14+ games a year to the Fusion platform, including exclusive and localised content that addresses specific market and client needs.
Kalamba’s content has already been integrated with 888casino and is now available to the operator’s customers in several markets.
Pariplay’s Fusion platform consists of over 12,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
“Kalamba’s content is inspired by players and with innovative and engaging features their games are already proven to be popular with audiences around the globe,” said Pariplay director of partnerships Callum Harris. “We are extremely pleased to now call them a Fusion partner and to be able to increase the strength of our offering with their diverse product portfolio.”
Kalamba Games chief commercial officer Andrew Crosby commented: “This partnership is a great achievement for us and will secure distribution to a broad network of top operators across a number of key jurisdictions.
“We are already live with 888casino, which is a fantastic start to our partnership, and we look forward to further strengthening our alliance and introducing our content to new players.”
